MA Entertainment Design Student, Isabel Murphy, was recently commissioned to design the logo for TALENTBANQ’s new Camden venue. We sat down with her to talk about the opportunity and how she approached it.
Tell us about your latest logo design for TALENTBANQ’s newest grassroot venue in Camden – was it the first time that you were designing a logo for a venue?
Yes it was my first logo for a venue, but also one of my first music-related logos which is good for developing my portfolio.
Did you find it different to design a logo for a physical space, rather than a company or product?
It was definitely different, but I also quite liked that. I was given the opportunity to visit the venue before I started designing and I realised there was so much more to consider. Usually with logos its about recognising a company’s ethos and values in a visual, whereas working on The Music Room logo the process was more about representing the space and its significance, and how I could translate the atmosphere that the venue embodies into a physical form.
How did you approach the brief? What was the inspiration behind it?
Well prior to my visit to the venue in Camden, I tried not to design anything until I had seen the space. And I think seeing the space and imagine the atmosphere of how it would be at an event really just instantaneously conjured up so many images in my head, I took note of all the key aspects within the room and I drew from there, so it was a very natural and organic process I found.
As a young designer, this is a really big milestone (congratulations!) – what advice would you give to emerging designers that perhaps are a bit insecure in dealing with bigger clients such as TALENTBANQ?
Ha firstly, and it’s definitely easier said than done but I would advise that you never doubt yourself or your skillset and keeping reminding yourself that were hired for a reason! In terms of dealing with the insecurities of working with bigger clients like TALENTBANQ, I would say get organised, and with that I mean arrange calls to discuss your designs, have a deadline to work towards and don’t keep quiet, always offer your opinion because it may be something critical that others might not potentially see, especially if your the only creative on the team.
Did you feel that studying at Tileyard Education is making it easier for you to get in touch with bigger companies and build your portfolio?
100%, studying at Tileyard has allowed me to make loads of connections and even some client work of course which is great, and I’m so thankful for that!
What was your favourite part of the process?
I really enjoyed pitching and discussing my designs, when I called the team we all got really involved in the process and edited it down until we all agreed so it was that collaboration that was really nice, and it was lucky I had a great team at TALENTBANQ to work alongside.
Let’s talk about the future… What else would you like to design (or redesign) next?
Gosh I have a lot of design interests but I’m really into analogue techniques so I do a bit of screenprinting posters and illustrating when I can, usually my designs are based on lyrics or artists that I really like so it fluctuates a lot.
Who are your favourite graphic designers at the moment?
Top 3: Kris Andrew Small, Shanti Sparrow and Emma Atterbury
And finally… Who’s your go to artist to listen to while designing?
Good question! For my most recent project its been Jack Garratt, I highly highly recommend his music to everyone!
