Since 1997, David has been responsible for the online marketing and PR of numerous established and breakthrough acts as diverse as 2K (The KLF), Eminem, Rammstein, Elton John, Amy Winehouse, the Goldie ‘Lookin’ Chain, and Oasis due to having lucrative retained PR supplier deals with UMG, Warner Music Group, and Sony. David has also worked with independent labels such as Domino Records, Jeepster and Mute Records.
At it’s peak, David’s representation covered over a third of the Official Top 40 in addition to running and marketing the social media profiles of all active Universal Music Group releases – and even putting the first sport’s personality, Formula One racing driver Jacques Villeneuve, on MySpace. Additionally, David produced and fronted one of the first legal music podcasts in the UK in 2003 and has been in the podcasting and steaming radio space ever since.
David also assisted industry leader Rob Wells at UMG in the creation of its first online-only label, Universal Digital, in 2004 which was later merged into the larger group as standard ‘digital first’ best practice. In 2016, David was accepted as a Freeman in the Worshipful Company of Marketors in recognition of his services to youth marketing and in 2017 attained the Freedom of the City of London.