For this episode, Lucy and Matt are joined by one of the founders of independent boutique pop label 37 Adventures, Alex Bean.
Alex founded 37 Adventures with Nick Worthington, a former XL Recordings A&R, in 2013 after they worked together at 679 Recordings, a label set up by Worthington in partnership with Warner Music in 2001.
679 Recordings released The Streets first album Original Pirate Material and million-selling follow up A Grand Don’t Come For Free. It was also the label that released Futureheads’ self-titled debut, Kano’s first album Home Sweet Home and Plan B’s Who Needs Actions When You Got Words plus releases by Marina and the Diamonds and Little Boots.
Since launching 37 Adventures they have put their boutique pop philosophy into action working on campaigns for artists like JONES, whose debut album New Skin was released in 2016. Her music has amassed millions of streams and she has recently signed to BMG. 37 Adventures also broke singer/songwriter Emily Burns whose debut EP Seven Scenes From The Same Summer was released by the label in 2018. Emily has now been signed to Island Records.
They’re currently working with Australian duo Geowulf, whose single Saltwater has now had 20m+ streams, pop collective Studio Black whose debut single Friends Don’t Kiss Friends is just shy of 10m streams on Spotify and singer/songwriter Elle Charms who has just dropped her amazing 2nd single Better Love, a follow up to her debut Lie With Me, produced by Measure For Measure who has previously produced for Bad Gir$, Emily Burns and his recent own singles.
You can listen to the episode here.
Producer: Callum Watts