+ MA Commercial Songwriting and Production - Tileyard Education
  • Tileyard
  • Tileyard
  • Tileyard

Tileyard
Education

Entry Requirements

A minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution.

Mature students with at least 3 years industry experience are also welcome to apply.

Applicants who do not fully satisfy the general criteria will be considered if they are able to demonstrate that they are capable of successfully undertaking and completing the programme at the required standard. Eligibility will be determined by means of an interview. Applicants who have been taught and assessed in languages other than English should have the English language equivalent to IELTS 6.0.

Currently, this course is open to UK and EU students, and any international students not on Tier 4 visas.

Students accepted onto the MA Commercial Songwriting & Production course can apply for a UK Government Postgraduate Master’s Loan. READ MORE

Applicants to our MA programmes are automatically included in a shortlist for Tileyard Education bursaries and scholarships.

Apply Now

Entry Requirements

A minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution.

Mature students with at least 3 years industry experience are also welcome to apply.

Applicants who do not fully satisfy the general criteria will be considered if they are able to demonstrate that they are capable of successfully undertaking and completing the programme at the required standard. Eligibility will be determined by means of an interview. Applicants who have been taught and assessed in languages other than English should have the English language equivalent to IELTS 6.0.

Currently, this course is open to UK and EU students, and any international students not on Tier 4 visas.

Students accepted onto the MA Commercial Songwriting & Production course can apply for a UK Government Postgraduate Master’s Loan. READ MORE

Applicants to our MA programmes are automatically included in a shortlist for Tileyard Education bursaries and scholarships.

Apply Now

MA COMMERCIAL SONGWRITING & PRODUCTION

Course Length: 12 months (full-time)
Start Date: September 2020

Course fee: £10,900

TILEYARD EDUCATION MA PROGRAMMES WILL START ON SITE IN SEPTEMBER AND MAY BE SUBJECT TO A HYBRID OF PHYSICAL CLASSES AND ONLINE INTERACTIVE CONTENT.

FOR SONGWRITERS AND ARTISTS

The MA Commercial Songwriting and Production, validated by Nottingham Trent University in partnership with Confetti Institute of Creative Technologies, is an industry-driven practical MA Programme that strikes a necessary balance between traditional creative songwriting and production practice and a critical evaluation of specialised tools, techniques, approaches and case studies unique to the current music and entertainment industries.

The programme is delivered entirely at Tileyard London, the largest independent music community in Europe featuring 90 recording studios, 250 music and entertainment businesses, 1200 creative industry professionals and the Tileyard Education Centre, putting you right at the heart of the industry.

As students, you will work on live commercial briefs throughout your studies and the programme includes the opportunity to pitch your Creative Songwriting Project to the Tileyard investment fund.

You will also benefit from exclusive access to regular, large-scale industry networking events, exceptional professional masterclasses, one-to-one electronic mentoring, work-based learning opportunities and the unrivalled social network at Tileyard London.

Artists producers and companies located at Tileyard include Martyn Ware, Goetz Botzenhardt, Nikolaj Bjerre, Jon Kelly, Dru Masters, Sean Hargreaves, Paul Whalley, Tom Fuller, Notting Hill Music, Spitfire Audio, Focusrite, PLATOON, Beats One, Breaking Fourth, The Script, The Narrative and many more.

“Be inspired and connect with international hitmakers, artists and businesses” – Nick Keynes, Managing Director, Tileyard London

Term 1: Foundation (60 credits)
+- Commercial Songwriting 1

This module provides students with a continuous weekly series of practical songwriting workshops that lie at the core of the programme. Layered over this practical foundation is a critical analysis of commercial songwriting techniques, case studies, genres and the practical evaluation of original works created by the students. It begins with a series of technical music and songwriting classes to bring everyone up to speed then delves into weekly analyses of differing songwriting examples coupled with the showcase and practical critique of original works created solo and in groups by the students.

+- Developing Voice and Style 1

A module that directly compliments Commercial Songwriting, that provides students with a range of theoretical and practical tools and techniques to develop a unique “voice” as a songwriter and / or an artist. Classes in vocal tuition, technique, range, style, power, dynamics for studio work, live performance, solo and group vocal work, confidence building and case studies of key works that highlight examples are designed to support the student’s abilities to write, record and perform original songs or to guide others to do so as a songwriter producer.

+- Creative Music Management

The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to competitive dynamics. The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing, new tools, techniques and case studies in the physical and digital worlds. Cases studies used will be based in the UK and the wider international music scene, and will include both major labels and independents. The module concludes with an opportunity to work in groups to formulate and execute a professional commercial strategy and content for an independent music artist of your choosing, competing to win a small promotional budget supplied by Tileyard. Groups present analysis and feedback to invited guest speakers, tutors and contemporaries.

+- Audio Production

A technical module, taught in front of a DAW, that provides students with the fundamental building blocks of Audio Production tools and techniques alongside first hand practical accounts of studio and session management. The module includes introductory tuition in the latest versions of Pro Tools, Logic, Ableton Live and Ableton Push.

Term 2: Development (60 credits)
+- Commercial Songwriting 2

This module provides students with a continuous weekly series of practical songwriting workshops that lie at the core of the programme. Layered over this practical foundation is a critical analysis of commercial songwriting techniques, case studies, genres and the practical evaluation of original works created by the students. It begins with a series of technical music and songwriting classes to bring everyone up to speed then delves into weekly analyses of differing songwriting examples coupled with the showcase and practical critique of original works created solo and in groups by the students.

+- Developing Voice and Style 2

A module that directly compliments Commercial Songwriting, that provides students with a range of theoretical and practical tools and techniques to develop a unique “voice” as a songwriter and / or an artist. Classes in vocal tuition, technique, range, style, power, dynamics for studio work, live performance, solo and group vocal work, confidence building and case studies of key works that highlight examples are designed to support the student’s abilities to write, record and perform original songs or to guide others to do so as a songwriter producer.

+- Writing to Commercial Brief

A module of lectures, discussions, case studies and workshops exploring the creation and management of songwriting, compositions and productions to a commercial brief. Delivered by Tileyard Education Principal and founder of creative sound agency Illustrious, Martyn Ware, this module covers briefs from record labels, publishers, film and TV productions, advertising agencies, government and local authority major events, sporting events and corporate brand and event productions. Drawing on his own extensive international experience in the field alongside numerous guest lectures and case studies of commercially briefed productions the module is designed to offer students a varied and portfolio perspective on their commercial skill sets.

+- Image Branding & The Creative Process

This module looks at the principles and methods of creative process and visual identity in marketing practice. Students will learn the sociological and psychological aspects of visuals and their use in campaigns for marketing and promotion, practical shoot planning and management, creative marketing concepts and structured methodologies for idea generation. Image Branding And the Creative Process will be delivered using real world cases studies, guest lectures, workshops and multimedia resources.

Term 3: Creation (60 credits)
+- Creative Music Project

This cap-stone module provides the student with an opportunity to consolidate their learning, experience and original thought into a collection of original songs to be recorded and performed (playback and/or live) in front of an A&R panel curated by Tileyard Music. Initial classes will outline the assessment brief, requirements, timelines, deadlines and presentation panel process. Deliverables include a collection of between 6-10 original songs, written and recorded by the student, and an associated presentation of those works in an audio playback and/or live performance environment.



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