SEO and Growth Hacking
An intensive 1-day short course, delivered by Growthhakka CEO Zohe Mustafa, covering the essential strategies, tactics and deployment of SEO and Growth Hacking.
What is Search Engine Optimization (SEO)?
SEO is a methodology and the practice of improving the quantity and quality of traffic to your website. This is achieved by optimising organic search engine results.
SEO is one of the most common growth hack tactics that marketers and businesses use while optimising for search is also one of the most effective and low cost strategies. In terms of your future customers or clients and general consumer behaviour trends, search is still the biggest ticket in town.
According to research by Forrester, 71% of consumers start their “purchase” journeys by using search engines or search behaviour to discover new products and services (awareness), and 74% state they use a search engine for consideration and purchasing (research, comparison, transaction). For many companies the size of the opportunity of free, high quality traffic to websites is huge!
There are many factors that determine how your website content is listed in search engine results and listings. SEO is about optimising content to maximise those factors working in your favour and listing your content as prominently on search engine results as possible.
What is Growth Hacking?
The term originated in Silicon Valley and in its essence it’s the idea that an entrepreneur or organisation can take a non-traditional approach to increasing the growth rate/adoption of their product by “hacking” something together specifically for growth purposes. Its more about achieving an objective rather than following a prescribed process. Its about the intersection between Marketing, Product, Technology, Data and even HR, Finance and other departments.
Its about rapid exponential and viral growth. Its about testing and learning i.e. Hypothesis-Experiment-Learn-Implement and then repeating over and over. That is, hard-core data analysis of user experience and conversion. In general Growth Hacking has been used for technology products and software and the principles of Growth Hacking can be applied to any business that has customers, consumers, users, and fans.
This 1-day course covers:
How do search engines work?
• Short introduction to search engines
• Search spiders
• SEO facts and figures – Size of the Prize
• How important is SEO today, tomorrow?
• Search is still the biggest game in town – Millions of keyword combinations
• Internet visibility
• How important is it to be on first page of SERPs
On Site Optimization Demonstrated with Yoast
• What is on site optimization
• Google Keyword Research and General Keyword Strategy
• On site factors –
• Meta tags
• Keyword density
• Image alt text
• Outbound links
• Internal linking
• Internal on site search
• SEO copywriting, content strategy, operating like a publisher (content optimization)
Off Site Optimization
• What is off site optimization
• Off site factors
• Inspire to share
• Anchor text
• Forum posting
• Blog posting
• Webmasters tools
• Keyword planner
• SEO marketing tools
• Website analysis tools
• Trend analysis tools
• Related keyword research tools
Date: Sat 7 April 2018
Time: 10am – 6pm
Location: Tileyard Studios, King’s Cross
This course is designed for anyone interested in harnessing the new technology tools and techniques to identify, communicate and grow audience, customers and fans online through SEO and growth hacking.
No prior technology or software experience is required but an understanding of website creation and social media will be useful.