MA Commercial Songwriting and Production

OVERVIEW

MA Commercial Songwriting and Production

The MA Commercial Songwriting and Production programme, validated by Nottingham Trent University in partnership with Confetti Institute of Creative Technologies, is an industry-driven practical MA Programme that strikes a necessary balance between traditional creative songwriting and production practice and a critical evaluation of specialised tools, techniques, approaches and case studies unique to the current music and entertainment industries.

The programme is delivered entirely at Tileyard Studios, London. Tileyard is the largest professional music community in Europe featuring 82 recording studios, 120 music and entertainment businesses, 1200 creative industry professionals and the Tileyard Education Centre, putting you right at the heart of the industry.

Modules in Commercial Songwriting, Developing Voice and Style, Audio Production, Writing to Commercial Brief, Creative Music Management, Commercial Music Perspectives and Creative Music Project combine latest industry practice with a specialized focus on independent commercial songwriting tools, techniques and real-world industry insight.

This practical, industry-centric course also includes the opportunity to present your creative music project to an A&R investment panel curated by Tileyard Music, regular, large-scale industry networking events, exceptional professional masterclasses, one-to-one electronic mentoring, work-based learning opportunities and access to the unrivalled social network of Tileyard Studios.

Applicants to our MA programmes are automatically included in a shortlist for Tileyard Education bursaries and scholarships. More details on bursaries and scholarships can be found in our APPLY page FAQ section.

VISIT THE COMMUNITY

Choosing to Study at MA level is a big decision. We encourage all prospective applicants to visit Tileyard Education for yourself and get a feel for the environment and community. Our Open Days will help you decide whether or not it’s the right next step for you.

SEPTEMBER 10th OPEN DAY TICKETS

HOW DO I APPLY?

Email ty-e@tileyardeducation.co.uk to request an application form or to set up a time to chat with one of our course advisors.

 

 

ENTRY REQUIREMENTS

Course Length: 12 months (full-time)
Start Date: September 2018

A minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution

Mature students with at least 3 years industry experience are also welcome to apply.

Applicants who do not fully satisfy the general criteria will be considered if they are able to demonstrate that they are capable of successfully undertaking and completing the programme at the required standard. Eligibility will be determined by means of an interview.

Applicants who have been taught and assessed in languages other than English should have the English language equivalent to IELTS 6.0

Currently, this course is open to UK and EU students, and any international students not on Tier 4 visas.

READY?

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MODULES

  • This module provides students with a continuous weekly series of practical songwriting workshops that lie at the core of the programme. Layered over this practical foundation is a critical analysis of commercial songwriting techniques, case studies, genres and the practical evaluation of original works created by the students. It begins with a series of technical music and songwriting classes to bring everyone up to speed then delves into weekly analyses of differing songwriting examples coupled with the showcase and practical critique of original works created solo and in groups by the students.

  • A module that directly compliments Commercial Songwriting, that provides students with a range of theoretical and practical tools and techniques to develop a unique “voice” as a songwriter and / or an artist. Classes in vocal tuition, technique, range, style, power, dynamics for studio work, live performance, solo and group vocal work, confidence building and case studies of key works that highlight examples are designed to support the student’s abilities to write, record and perform original songs or to guide others to do so as a songwriter producer.

  • The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to competitive dynamics. The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing, new tools, techniques and case studies in the physical and digital worlds. Cases studies used will be based in the UK and the wider international music scene, and will include both major labels and independents.

    The module concludes with an opportunity to work in groups to formulate and execute a professional commercial strategy and content for an independent music artist of your choosing, competing to win a small promotional budget supplied by Tileyard. Groups present analysis and feedback to invited guest speakers, tutors and contemporaries.

  • A technical module, taught in front of a DAW, that provides students with the fundamental building blocks of Audio Production tools and techniques alongside first hand practical accounts of studio and session management. The module includes introductory tuition in the latest versions of Pro Tools, Logic, Ableton Live and Ableton Push.

MODULES

  • This module provides students with a continuous weekly series of practical songwriting workshops that lie at the core of the programme. Layered over this practical foundation is a critical analysis of commercial songwriting techniques, case studies, genres and the practical evaluation of original works created by the students. It begins with a series of technical music and songwriting classes to bring everyone up to speed then delves into weekly analyses of differing songwriting examples coupled with the showcase and practical critique of original works created solo and in groups by the students.

  • A module that directly compliments Commercial Songwriting, that provides students with a range of theoretical and practical tools and techniques to develop a unique “voice” as a songwriter and / or an artist. Classes in vocal tuition, technique, range, style, power, dynamics for studio work, live performance, solo and group vocal work, confidence building and case studies of key works that highlight examples are designed to support the student’s abilities to write, record and perform original songs or to guide others to do so as a songwriter producer.

  • A module of lectures, discussions, case studies and workshops exploring the creation and management of songwriting, compositions and productions to a commercial brief. Delivered by Tileyard Education Principal and founder of creative sound agency Illustrious, Martyn Ware, this module covers briefs from record labels, publishers, film and TV productions, advertising agencies, government and local authority major events, sporting events and corporate brand and event productions. Drawing on his own extensive international experience in the field alongside numerous guest lectures and case studies of commercially briefed productions the module is designed to offer students a varied and portfolio perspective on their commercial skill sets.

  • The module provides a critical evaluation and analysis of historical and contemporary commercial songs, styles, genres, techniques and their cultural, social and political impact, with specific reference to entertainment, youth, media and modern commercial music case studies. It will focus on the sociological, psychological and consumer dynamics and the communication of perceived popular culture. The impact of culture, politics, commerce and technology on entertainment will be explored with cases being drawn from a range of national and international contexts. Guest lectures and case studies on live and recent music and entertainment campaigns support the module.

MODULES

  • This cap-stone module provides the student with an opportunity to consolidate their learning, experience and original thought into a collection of original songs to be recorded and performed (playback and/or live) in front of an A&R panel curated by Tileyard Music. Initial classes will outline the assessment brief, requirements, timelines, deadlines and presentation panel process. Deliverables include a collection of between 6-10 original songs, written and recorded by the student, and an associated presentation of those works in an audio playback and/or live performance environment.

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