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MA Commercial Songwriting and Production – London

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MA COMMERCIAL SONGWRITING & PRODUCTION
CONFETTI LONDON, POWERED BY TILEYARD LONDON
OCTOBER START

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The MA Commercial Songwriting and Production, validated by Nottingham Trent University, is an industry-driven practical postgraduate degree taught in partnership with Confetti London at their facilities in Whitechapel. It strikes a necessary balance between traditional creative songwriting and production practice and a critical evaluation of specialised tools, techniques and case studies unique to the current music and entertainment industries.

Tileyard London is the world’s largest independent music community home to over 200 music businesses and 150 private recording studios, home to Apple Music 1, Soundcloud, Believe Music, Spitfire Audio, Focusrite, Pioneer DJ, Noel Gallagher, The Prodigy and many more. Students can benefit from the world-class facilities and education at Confetti London whilst being able to make use of the connections and industry professionals at Tileyard.

T1: Foundation (60)
+ - Commercial Songwriting 1

This module provides students with a continuous weekly series of practical songwriting workshops that lie at the core of the programme. Layered over this practical foundation is a critical analysis of commercial songwriting techniques, case studies, genres and the practical evaluation of original works created by the students. It begins with a series of technical music and songwriting classes to bring everyone up to speed then delves into weekly analyses of differing songwriting examples coupled with the showcase and practical critique of original works created solo and in groups by the students.

+ - Developing Voice and Style 1

A module that directly compliments Commercial Songwriting, that provides students with a range of theoretical and practical tools and techniques to develop a unique “voice” as a songwriter and / or an artist. Classes in vocal tuition, technique, range, style, power, dynamics for studio work, live performance, solo and group vocal work, confidence building and case studies of key works that highlight examples are designed to support the student’s abilities to write, record and perform original songs or to guide others to do so as a songwriter producer.

+ - Creative Music Management

The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to Porter’s five forces of competitive dynamics. The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing. The module will also detail new tools, techniques and case studies for digital marketing and will require students to evaluate and analyse the similarities and differences between marketing techniques in the physical and digital worlds. Cases studies used will be based in the UK and the wider international music scene, and will include both major labels and independents Student groups are given a small production budget and are tasked with developing, recording and promoting an original artist under budget and time constraint. Interspersed between tutor led lectures and discussions, guest speaker companies, artists and industry entrepreneurs provide real world case studies of live and recent campaigns. The module concludes with the presentation, group analysis and feedback on the campaigns achieved to invited guest speakers, tutors and contemporaries.

+ - Audio Production

A technical module, taught in front of a DAW, that provides students with the fundamental building blocks of Audio Production tools and techniques alongside first hand practical accounts of studio and session management. The module includes introductory tuition in the latest versions of Pro Tools, Logic, Ableton Live and Ableton Push.

T2: Development (60)
+ - Commercial Songwriting 2

This module provides students with a continuous weekly series of practical songwriting workshops that lie at the core of the programme. Layered over this practical foundation is a critical analysis of commercial songwriting techniques, case studies, genres and the practical evaluation of original works created by the students. It begins with a series of technical music and songwriting classes to bring everyone up to speed then delves into weekly analyses of differing songwriting examples coupled with the showcase and practical critique of original works created solo and in groups by the students.

+ - Developing Voice and Style 2

A module that directly compliments Commercial Songwriting, that provides students with a range of theoretical and practical tools and techniques to develop a unique “voice” as a songwriter and / or an artist. Classes in vocal tuition, technique, range, style, power, dynamics for studio work, live performance, solo and group vocal work, confidence building and case studies of key works that highlight examples are designed to support the student’s abilities to write, record and perform original songs or to guide others to do so as a songwriter producer.

+ - Writing to Commercial Brief

A module of lectures, discussions, case studies and workshops exploring the creation and management of songwriting, compositions and productions to a commercial brief. This module covers briefs from record labels, publishers, film and TV productions, advertising agencies, government and local authority major events, sporting events and corporate brand and event productions. Drawing on his own extensive international experience in the field alongside numerous guest lectures and case studies of commercially briefed productions the module is designed to offer students a varied and portfolio perspective on their commercial skill sets.

+ - Image Branding and the Creative Process

This module looks at the principles and methods of creative process and visual identity in marketing practice. Students will learn the sociological and psychological aspects of visuals and their use in campaigns for marketing and promotion, practical shoot planning and management, creative marketing concepts and structured methodologies for idea generation. Image Branding and the Creative Process will be delivered using real world cases studies, guest lectures, workshops and multimedia resources.

T3: Creation (60)
+ - Creative Music Project

This cap-stone module provides the student with an opportunity to consolidate their learning, experience and original thought into a collection of original songs to be recorded and performed (playback and/or live). Initial classes will outline the assessment brief, requirements, timelines, deadlines and presentation panel process. Deliverables include a collection of between 6-10 original songs, written and recorded by the student, and an associated presentation of those works in an audio playback and/or live performance environment.

1 Year Full-time
£10,750 for home students

£18,750 for international students

FEES AND FUNDING INFO

Entry Requirements (home)

This programme is open to graduates with a degree from any discipline and does not require music business study to be completed at undergraduate level.

Entry & admission criteria:

A minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution
If you don’t have a degree, please detail related industry experience and the length of time the activities took place over in your personal statement
Applicants should have a genuine interest in music business. Please use the personal statement to demonstrate your motivation and suitability for the course, including related skills.
Applicants who have been taught and assessed in languages other than English should have an English language equivalent to IELTS 6.5.
Personal statement:

You should include in your personal statement why you want to study this course and what career in the music business you are aiming for. Please also include:

Evidence of knowledge of the music industry
Any experience of management (of people or projects)
Any details of organisational skills (for example in modules or in your work)
Any experience of marketing skills (in your course or in your work)

Interview:

You’ll be invited to an informal interview after you submit your application, to determine your project ideas, your fit with the course, and to discuss your aspirations.

Entry Requirements (International)

This programme is open to graduates with a degree from any discipline and does not require music business study to be completed at undergraduate level.

Entry & admission criteria:

  • A minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution
  • Applicants should have a genuine interest in music business. Please use the personal statement to demonstrate your motivation and suitability for the course, including related skills.
  • Applicants who have been taught and assessed in languages other than English should have an English language equivalent to IELTS 6.5.

Personal statement:

You should include in your personal statement why you want to study this course and what career in the music business you are aiming for. Please also include:

  • Evidence of knowledge of the music industry
  • Any experience of management (of people or projects)
  • Any details of organisational skills (for example in modules or in your work)
  • Any experience of marketing skills (in your course or in your work)

International qualifications

We accept qualifications from all over the world – check yours here:

English language entry requirements

You can meet our language requirements by successfully completing our pre-sessional English course for an agreed length of time, or by submitting the required grade in one of our accepted English language tests, such as IELTS:

Would you like some advice on your study plans?

Confetti’s international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.

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Get in touch

For a chat with one of our experienced team to check your eligibility for funding, the right programme for you or to book a tour of Tileyard in person.

You can email us info@tileyardeducation.co.uk or click the 'Contact Us' box below

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